The State of Health + Wellness Marketing 2025

PROPRIETARY RESEARCH + STRATEGIC INSIGHTS FOR FORWARD-THINKING BRANDS

THE 101

Discover how strategic brand development and lean marketing approaches are separating market leaders from the competition in the rapidly evolving $7 trillion health and wellness industry.

MARKET GROWTH + COMPETITION

The global health and wellness market will reach $11 trillion by 2034, intensifying the need for strategic differentiation.

Key Insights

THE TRUST PARADOX

82% of consumers prioritize wellness in everyday life, yet only 34% trust wellness marketing claims.

THE VANISHING MIDDLE

Health and wellness brands positioned in the middle market without clear differentiation face increasing vulnerability.

ROI TRANSFORMATION

How strategic brands are reducing acquisition costs by 22-35% while increasing marketing-attributed revenue by 28-46%.

Transform Your Marketing Impact

THIS COMPREHENSIVE REPORT DELIVERS ACTIONABLE STRATEGIES THAT DIRECTLY SUPPORT YOUR BUSINESS GOALS:

01. generate qualified leads

Implement targeted approaches that attract ideal clients while reducing acquisition costs.

02. optimize conversions

Implement targeted approaches that attract ideal clients while reducing acquisition costs.

03. enhance client retention

Build loyalty systems that increase lifetime value and generate referrals.

04. measure true ROI

Connect marketing activities directly to revenue impact with clear measurement frameworks.

TRUSTED BY INDUSTRY LEADERS

  • "This research fundamentally changed how we approach our marketing strategy. We've seen a 38% increase in qualified leads while actually reducing our marketing spend."

    — Founder, Integrative Wellness Center

  • "Kōvly Studio's insights helped us clearly differentiate our brand in an increasingly crowded market. Our conversion rates have improved by 42% since implementing these strategies."

    — Marketing Director, Med Spa

  • "The report's frameworks for measuring marketing ROI have transformed how we allocate our budget. We now have complete clarity on which efforts drive real business results."

    — Owner, Boutique Fitness Studio

ACCESS YOUR PROPRIETARY REPORT

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ABOUT KŌVLY STUDIO

A brand and marketing agency for health + wellness businesses who want to be remembered, we are Kōvly Studio. Connect with your most loyal clients. Build and scale your business with confidence.

Because marketing doesn’t have to be a guessing game.