The Kōvly Cohort
A 4-Week Brand Strategy Intensive for Wellness Business Owners
Your brand should be as intentional as the work you do.
the opportunity
You started your wellness business because you're exceptional at what you do. But your brand hasn't caught up. The messaging feels inconsistent, the visuals don't quite represent what you've built, and every marketing decision feels like a guess because there's no strategic foundation underneath it.
You know you need a brand strategy. But a full agency engagement isn't the right fit right now — and a DIY template isn't going to cut it.
The Kōvly Cohort is the space between.
what this is
Four weeks. Ten wellness business owners. One brand strategist guiding the room.
The Kōvly Cohort is a guided intensive where you build your own brand strategy — not from a template, but through the same psychology-backed framework we use with our private clients. You'll define your brand's essence, personality, positioning, audience, voice, and visual direction.
By week four, you'll have a completed brand strategy document you can hand to any designer, copywriter, or marketing partner and say: this is who we are.
THE FOUR WEEKS
THE FOUR WEEKS
week 1: foundation
Brand strategy architecture. Discovery. The prompting questions that surface what your brand actually stands for. You'll complete your brand personality assessment and begin the strategic groundwork between sessions.
week 2: strategy
Audience. Positioning. Competitive differentiation. The internal work from week one becomes your external strategy — who you're for, why they should choose you, and what makes you distinct in your market.
week 3: identity
Psychology-backed visual direction. You'll identify your brand's season and translate it into fonts, colors, and a visual mood board that feels unmistakably yours. You'll leave with the resources and direction to bring your visual identity to life — or hand it to a designer who can.
week 4: present
You present your completed brand strategy to the group. Peer feedback. Expert feedback. Refinement. You leave with a finished strategy and the clarity to make every brand and marketing decision from here.
the outcomes
what you walk away with
Your brand strategy — built by you, guided by a strategist, pressure-tested by the group. A completed brand strategy document covering:
Brand essence and personality
Audience definition and positioning
Competitive differentiation
Brand voice and messaging direction
Visual identity direction — colors, typography, mood
This isn't a course. There's no certificate. You walk away with the actual strategic foundation your business has been missing.
who this foR:
Independently owned wellness businesses — med spas, studios, practices, clinics, spas, salons — who:
Know their brand isn't reflecting the quality of their work
Want strategic guidance, not someone to do it for them
Are ready to invest four focused weeks into getting this right
who this isn’t foR:
Businesses looking for done-for-you brand or design work (that's our agency — reach out here if that's what you need)
Anyone not prepared to do the work between sessions
Businesses outside the wellness space
the details
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$3,000, Full payment upon acceptance to confirm your seat
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July 6 – July 27, 2026
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Four weekly 90-minute live sessions (virtual) + guided work between sessions
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Limited to 10 participants
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By application only
about the facilitator
Brittany Woitas is the founder and managing principal of Kōvly Studio, a brand and marketing agency for wellness businesses that refuse to blend in.
With a decade of brand strategy experience, a graduate certificate from Harvard Business School, and a seat as adjunct professor of Integrated Marketing Communications in St. Catherine University's MBA program, she brings both the strategic depth and the practical instinct to guide you through building a brand that actually works.
Apply for the Kōvly Cohort
Applications are open for the July 2026 cohort. Seats are limited and admission is selective.
frequently asked questions
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Yes. All sessions are live via Google Meet.
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Sessions will be recorded, but live attendance is expected for all four weeks. The value is in the room — the feedback, the conversation, the real-time guidance. If you know you'll miss more than one session, this isn't the right cohort for you.
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No. The work is strategic, not technical. Week 3 gives you visual direction and resources — you don't need to be a designer to walk away with a clear identity direction.
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You'll have a completed brand strategy you can implement independently, hand to a designer, or bring back to Kōvly for full execution if you're ready for the next step.
apply for the cohort
We review every application personally and you'll hear from us within 3 business days. If you're accepted, you'll receive next steps to confirm your seat — including access to our client portal for payment and onboarding.
In the meantime, feel free to reach out to hello@kovlystudio.com with any questions.