Brand Identity Design Services to Strengthen Your Business Presence

There are millions upon millions of businesses operating both online and offline today, and they all want to stand out from their competition in some way. That’s easier said than done, unfortunately. 

For this reason, a lot of companies decide to make a brand that will help them differentiate from all the rest. However, most companies make the mistake of believing that a simple logo will solve all their problems. 

You see, a logo is just a small part of the overall brand identity that every strong brand requires. Although important, a logo is just something people will recognize in the crowd. 

However, they must also associate that logo with your company’s core values, what it offers, and how. If there’s no connection between those, a logo is just a pretty image and nothing more. 

So, if you truly want to create a powerful brand, you should strongly consider opting for professional brand identity design services. Here at Kōvly Studio, we have the knowledge, expertise, and a team of professionals who can make that happen. Let’s have a look at how we do things.

What are Brand Identity Design Services?

Brand identity design services are services that help businesses create a visually pleasing and consistent visual and emotional representation of their brand. And it's not just whipping up a logo or choosing a color palette.

Breaking Down Brand Identity and Why it Matters to Your Company

So, what exactly is a brand identity? Simply put, it’s how you present your company to the audience in the best way possible. But, if we look at the entire picture, it’s actually the embodiment of everything your company is and everything your company does. 

The purpose of your brand’s identity is to draw people in and inspire loyalty in them. In other words, it provides your company with credibility, authority, and trust, which is why it’s essential for your future. 

Therefore, creating a unique brand identity does not just help you stand out from other businesses or other brands, for that matter. It gives your company uniqueness so that every time consumers see your logo, they’ll know you won’t disappoint them. 

Now, you can use visual aspects to make your brand more memorable and easily recognizable. What’s more, you can channel your brand’s identity into a persona or personality to humanize your brand and ensure it resonates well with your target audience. 

At the end of the day, all your efforts are designed to strengthen your brand’s identity so that it can elevate your company to new heights. Speaking of which, here are the key components of a strong brand identity:

• Your company’s core values

• Your company’s mission statement

• Brand logo

• Visual identity

• Color scheme

• The tone of voice

• Typography

• Slogans and messaging

• Unique Selling Proposition (USP)

The Process of Creating a Brand Identity

By now, you realize that creating a brand is a very delicate process, and brand identity is at its very core. Think of it as the very DNA of your company. As such, it must be carefully crafted, step by step. 

At Kōvly Studio, we carefully analyze each step so that our brand and identity design services perfectly align with your business goals, needs, and core values. That being said, let’s examine our process in more detail, shall we?

1. It All Begins with a Logo

As mentioned before, a logo is a small part of the overall brand identity but nonetheless an important part. A logo that perfectly portrays your brand identity will help consumers recognize your brand, and associate it with your core values, as well as your brand’s promise. 

But before such a logo can be made, you must first identify your company’s core values and what will make your offers, as well as your products or services, stand out from the rest of the competition. 

Once that is done, we can work our magic to create a logo that will reflect everything your company stands for, just like we did with the rest of our projects countless times.

2. Choosing the Right Colors

A color scheme is an integral aspect of any brand identity. The colors you choose for your logo, website layout, social media pages, and so on will resonate with your brand personality and how you appear in the eyes of your audience. 

As you may already know, colors are meant to evoke emotions and influence certain behavior, as well as shopping decisions. 

You can choose colors from the same group or combine two or more colors from different groups to express your brand identity more specifically. Let’s go over the color groups and what they represent.

• Warm colors - Colors like red, orange, and yellow, as well as their variations, are referred to as warm since they are often associated with the sun. These colors inspire passion, enthusiasm, and optimism.

• Cool colors - Blue, green, purple, and their variations are referred to as cool colors since they’re associated with nature. They inspire a calming effect, which is why they inspire feelings of relaxation, tranquility, and serenity.

• Neutral colors - Black, white, and gray are considered powerful and pure and can stand well enough on their own. They are also referred to as earthly tones and are often paired with warm colors. 

3. Deciding on the Tone of Voice

The tone of voice, or how you communicate with your audience, is yet another essential aspect of your brand identity. The tone of voice that you choose will be used in all your marketing efforts, messaging, and even in the content you create and publish.

So, it’s important to decide how you wish to approach this. Do you want to sound formal and professional? Or perhaps you wish to sound more informal and outgoing? Whatever you choose, you must stick with it and remain consistent every time you communicate with someone. 

An example of an authentic tone of voice:

You must’ve heard about the fast-food brand Wendy’s. Now, Wendy’s has a unique and distinctive tone of voice that revolves around witty and sarcastic responses and comments. 

But it doesn’t end there. Wendy doesn’t hold back her punches and will downright insult other fast-food brands. 

So, expletives, and often profanities, are quite common in how Wendy communicates. One would think that such things are unacceptable, but as it turns out, this tone of voice resonates quite well with Wendy’s audience. 

4. The Role of Typography in Brand Identity

Like a logo and tone of voice, typography is also one of the vital aspects of your brand identity. One would think that simple fonts won’t make much of a difference, but they do, in fact. Your audience resonates with everything you do, including the fonts you use for messaging and content. 

Every font has unique traits, so you can think of them as colors in written form. Their purpose is to convey your identity and strengthen your messages to make them more impactful. Here are a few examples:

• Serif typeface - Fonts like Times New Roman, Palatino, and Garamond convey a sense of timelessness, tradition, and respectability.

• Sans-serif typeface - If you want your brand to appear modern and direct, then fonts like Futura or Helvetica are ideal for you.

• Script typeface - Feeling bold, unique, and distinctive? If so, use Allura or Pacifico as your fonts.

• Handwritten typeface - Your brand is fun, outgoing, and a bit artsy? Use Salima or Balqis to complement your style.

• Decorative typeface - If your brand has a sense for the dramatic, and you’re more on the diverse side, then fonts like Boho and Authentica are your perfect match.

• Slab-serif typeface - Your brand is corporate, confiden,t and quite bold, so you’ll need fonts like Arial or Avant Garde to portray your authority.

You see, each font helps you tell your story from the perspective of your brand identity. Once you determine how you wish to communicate with your audience, you will have to find the corresponding fonts. 

This is why typography is better suited to creative design services for brand identity because professionals can easily find a font that will match your brand.

5. Incorporating Your Brand Identity in Your Marketing Efforts

Once all the design elements are done, it’s time to incorporate your newly created brand identity into your marketing campaigns. 

Ensuring brand compliance is challenging, to say the least, mostly because you have to make sure that every marketing strategy you implement from this point onward is consistent with your brand identity. 

Our brand strategy services can help guide you in achieving this goal. Our team can create brand templates that you can use for marketing implementation across various platforms, including campaign planning, email marketing, social media, advertising, and so on. 

Keep in mind that once the process is underway, you’ll have to guarantee that your brand identity is present in every aspect of your marketing endeavors. 

Any inconsistency and your audience will quickly notice that something is off. This may not seem like much of an issue, but it can actually turn into quite a problem. 

Your audience is supposed to connect to your brand, build trust with it, and easily recognize it. If your brand identity changes even slightly, it’s like suddenly breaking the relationship you’ve been building with your audience.

Defining Your Brand Identity with Kōvly Studio

Creating a unique brand identity is not as simple as it may seem. As you can see, it’s much, much more than simply choosing a logo for your company. 

This is why it’s advisable to hire some help and let professionals guide you through this tedious process. Kōvly Studio is here for you, and we have the expertise you need to create a truly unique brand identity. 

Our brand identity design services pricing is affordable and we will tailor our services to perfectly suit your needs, as well as your business goals. So, don’t hesitate to contact us today, and we’ll do this together.

Conclusion: Brand Identity Design Services to the Rescue

Deciding to brand your business in order to stand out in a highly crowded and competitive market is quite a necessity these days. However, creating a brand requires a lot of effort, and more often than not, you will need some help. 

That’s okay because brand identity design services are available to you and it would be a mistake not to take advantage when the opportunity presents itself. After all, the road to success requires you to leverage any means necessary and every tool at your disposal, so why not hire professionals to back you up?

FAQs