Med Spa + Aesthetics
brand + marketing for med spas that refuse to blend in
THE 101
Most med spas look the same online. Same treatment menus, same before-and-afters, same monthly specials. When everyone sounds alike, clients compare on price, and the practice with the deepest promotion wins the click.
Independent med spas can't win that game, and they shouldn't try. Your advantage is the experience: your providers, your standards, the way clients feel in your chair. Our job is to make that advantage impossible to miss.
We help independent med spas and aesthetic practices build a brand the right clients choose on purpose
… and run the marketing that fills the calendar with them.
how we work
strategy before tactics. always.
Every engagement starts with positioning: who your best clients are, why they choose you, and what you should be known for. That becomes the brief for everything else.
one team, start to finish.
Strategy, brand, website and marketing live under one roof, so nothing gets lost in a handoff.
psychology-backed. business driven.
We build around how people actually decide on aesthetic care, and we measure what matters: booked consultations, not likes.
where every partnership starts
brand strategy comes first
Every partnership starts here: your positioning, your audience, your difference and the message that carries it. It's the foundation everything else is built on.
Once your strategy is in place, you're part of the club, with access to everything else we do, whenever you need it:
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Visual system and voice that feel premium without feeling cold, with logo design available as an add-on.
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A site built to turn interest into booked consultations.
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Where to spend, what to say and how to measure it. If you need help with marketing, in-house or with us, this is where it starts.
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Paid search, paid social, SEO + AEO, email and content, run against that plan.
success stories
denver, colorado
novuskin med spa
Novuskin Denver came to us mid-transition, separating from corporate to become independently owned. We built everything from the ground up: brand and marketing strategy, then website design. Today we partner with them on the marketing itself, including paid media on Meta and Google measured against new patients and revenue.
SOUTHERN MINNESOTA
the skin clinic
The owner had built her practice from the ground up, hit a plateau, and was exhausted from running the marketing herself. We started with a brand and marketing strategy tied to her business goals, then built a brand identity and website designed to bring in new patients. The result: a 412% increase in website traffic and a 62% increase in website leads.
who this is for
We work with a limited roster of independently owned med spas and aesthetic practices. You're likely a fit if you're established and ready to grow on purpose, you want to compete on experience rather than price, and you're looking for a partner, not another vendor.
investment
Brand strategy and identity start at $7,500, with logo design as an optional add-on. Brand and marketing strategy together start at $10,000. Website design starts at $10,000, once your strategy is in place. Ongoing marketing implementation starts at $1,500 a month. Every engagement is scoped to your goals after an initial conversation.
questions?
we’ve got answers
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A good one starts with strategy: who you serve, why clients choose you, and what you should be known for. Then it builds the brand, website and marketing around that, and measures success in booked consultations, not clicks.
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Industry data puts the average around 7% of revenue, with a typical range of 2% to 15%. We break down how to set your number in our med spa advertising guide.
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Yes. We partner with independently owned practices across the U.S., with offices in Minneapolis, Orange County, Scottsdale and Denver.
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If clients can't tell you apart from the spa down the street, more ad spend usually buys more expensive leads. Positioning comes first; ads work better once it's clear.