Wellness Collectives + Studios
wellness collective + studio branding and marketing
THE 101
Boutique studios and collectives are up against apps, franchises and intro offers everywhere you look. When your marketing leads with class packs and deals, you end up competing on price and churning through members who were never really yours.
What people stay for is the experience: the teachers, the community, the way they feel walking out. Our job is to make that the reason they find you, and the reason they stay.
We help independent wellness collectives, spas and boutique studios build a brand people want to belong to
… and then run the marketing that keeps classes and calendars full.
how we work
strategy before tactics. always.
We start with who your people are, why they choose you over the studio down the street, and what you should be known for.
one team, start to finish.
Strategy, brand, website and marketing under one roof, so nothing gets lost in a handoff.
built around belonging
Retention is where studios win or lose, so we market to the members you want to keep, not just the ones you want to try you once.
where every partnership starts
brand strategy comes first
Every partnership starts here: your positioning, your community, your difference and the message that carries it.
Once your strategy is in place, you're part of the club, with access to everything else we do, whenever you need it:
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A visual system and voice that feel like your space, with logo design available as an add-on.
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A site built to turn curiosity into first visits and memberships.
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Where to spend, what to say and how to measure it, whether your marketing runs in-house or with us.
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Paid search, paid social, SEO + AEO, email and content, run against that plan.
success stories
wellness collective
willow & stone
A virtual wellness practice in Southern California where therapy, nutrition and yoga converge, positioned at the intersection of luxury hospitality and authentic human connection.
salon + spa
frēy
A salon and spa in southern Minnesota that sets a new standard for what a salon and spa experience can be.
who this is for
We work with a limited roster of independently owned wellness collectives, spas and boutique studios. You're likely a fit if you're established and ready to grow on purpose, you'd rather build a community than chase intro offers, and you want a partner, not another vendor.
investment
Brand strategy and identity start at $7,500, with logo design as an optional add-on. Brand and marketing strategy together start at $10,000. Website design starts at $10,000, once your strategy is in place. Ongoing marketing implementation starts at $1,500 a month. Every engagement is scoped to your goals after an initial conversation.
questions?
we’ve got answers
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A good one starts with strategy: who your members are, why they choose you, and what you should be known for. Then it builds the brand, website and marketing around that, and measures success in memberships and retention, not likes.
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By leaning into what they can't copy: your teachers, your community and the experience in the room. We cover the playbook in our guide for high-end fitness and movement studios.
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Yes. Collectives bring together different practitioners under one roof, so the brand has to hold it all together while letting each offering shine. That's exactly what we built for Willow & Stone.
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If people can't tell you apart from the studio down the street, more promotions usually attract more one-time visitors. Positioning comes first; promotions work better once it's clear.